When people (women predominantly) are asked why they don't bike more they respond that it is because it is not safe. See Infrastructurist: Why More Women Don’t Ride Bikes (And What We Can Do About It)
In NYC one person decided to try something novel on their bicycle in the interest of safety - obeying traffic laws: Braking Away
But in the last few years, bicycling has become an accepted and much safer way to get around the city. Bike lanes abound, putting cars, trucks and vans at least a couple of feet farther from me. On the many paths along the rivers I can find breezy quiet and truly fresh air.
Perhaps looking for a new challenge, I’ve been attempting something unexpected in New York City bike-riding behavior: I stop for red lights.
And Vancouver has found that by protecting bicyclists it leads to more people on bikes. See: Protected Bike Lanes Increase Cycling by 30% on Vancouver's Burrard Bridge (Video)
What this means to Traverse City is that the bicycle advocates are right. For a safe and healthy community we need bike lanes wherever we can get them.