A recent article at The Atlantic's Food channel reminded me of why I only will buy Shetler Dairy milk.
See: A Tale of Two Dairy Farms
The mega-dairy farms are disgusting and so is their milk. (and this includes Horizon organic milk). Yet I know local people who won't buy Shetler because it isn't certified organic. To me, this is a perfect example of why there are times when local is better than organic - and you can be "organic" without certification. I'd rather be able to visit the cows making my milk and ice cream and see their pasture than get milk from cows on factory farms getting organic feed.