People who surf the Great Lakes in the winter are different. They are fanatical. They are obsessive. Or as the Lake County News Chronicle from Two Harbors says "the fanatics from the Superior Surf Club who will drop everything to catch good waves". (See: Catching a cold wave)
And this is the value in establishing a whitewater/surf park downtown on the Boardman River. It would create a year-round downtown destination for people from all over the midwest who were in search of getting their wave fix.
This is why I support the Traverse City Whitewater Park.