The title quote is attributed to Steve Jobs.
This is why your old Mac's mouse only had one button and why the iPhone has only the physical Home button. The lesson Steve Jobs has given the world is say No to what is extraneous so you can focus your efforts on solving problems elegantly.
The people of Traverse City have spoken and they said "No Road".
No doesn't mean don't do anything though. People have their own reasons for voting No, those include:
"No" because the City must focus on traffic as a whole system.
"No" because there is no evidence showing that Boardman Lake Avenue will work.
"No" because roads like these have historically increased traffic.
"No" because other cities are tearing out roads that cut off neighborhoods from each other and amenities.
"No" because this road does not make the neighborhood safer.
We're trying to focus on the problem so we're saying No to building Boardman Lake Avenue.
We want to focus on enjoying and making better what we have.
Focus on building a trail and an Old Town park.
Focus on access to Boardman Lake.
Focus on complete street design. We want Cass, Union, and Lake Ave to be residential streets too. To do that they have to look like neighborhood streets. This means traffic calming.
We need to focus on making the streets we have better.
Focusing on Traverse City traffic issues is about saying No to Old Town's Boardman Lake Avenue bypass.