After college a friend of mine moved to Omaha for a job in train logistics. That made sense to me. Rail yards and cows are what came to mind when I thought of Omaha. But that was as shortsighted as only thinking cherries when talking about Traverse City.
NPR and Wired have both recently covered the rise of Omaha.
NPR details how an arts destination can anchor professionals to the downtown: The Indie-Rock Club Behind Omaha's $100 Million Creative Boom
This sounds a lot like the plans for Old Town between Blue Tractor and the new Good Works Collective (See Northern Express: Room for a thousand and TheTicker:
New Performance Venue Coming to Old Town TC)
Wired details the phases of Omaha becoming a cultural mecca - focusing on food then arts then youth then parents: Case Study: Omaha, Nebraska (h/t glhjr)
If Omaha can do it we can too.